Marketing Program puts all of these factors to work selling your
|The Residential Brokerage Brand
|The Residential Brokerage Network
By making the community aware of Residential Brokerage,
we attract more buyers, ultimately providing greater exposure for
your home. We have invested seriously in building our brand name
through television, radio, and print media. It will bring an intrinsic
and singular value to your property, distinguishing it from other
homes on the market.
HomeMoviesSM ensure that listings stand
out online. A HomeMovieSM will be made
for your property and hosted on NewEnglandMoves.com. Unlike the
typical virtual tours that have become widely available, these
are full-motion videos. They include complete interior and exterior
views, allowing the audience to see a genuine sneak preview from
their own desktop, at their convenience. HomeMoviesSM are
best viewed with broadband Internet access.
Certain scenes from the HomeMoviesSM video
footage will be selected for use in a still PhotoGallerySM of
your home, hosted on NewEnglandMoves.com. The gallery contains
9 images of your home. The PhotoGallerySM provides
an excellent complement to HomeMoviesSM,
especially for Internet users who have connections with slower
speeds than broadband.
consumers to customize their experience on NewEnglandMoves.com,
including the ability to save and email property listings and receive
email notifications about the following:
|New listings that match custom criteria
|Open Houses that match custom criteria
|Price and status changes on saved properties
|Listings on 3 favorite streets
Your Residential Brokerage agent may arrange an
Open House to show your property to the public, normally over the
course of a weekend. The date and time for an Open House are typically
published on our Web site during the week prior to the event. A
link for Maps and Directions is also included. Hosting an Open
House can be a productive method for making people aware that your
home is available.
We have an extensive direct mail program designed to inform the
public of our listings. For each home, Residential
Brokerage sends notices throughout the community. Neighbors become
aware that your home is available; they, or someone they know,
may become interested (This is just one example of several different
types of direct mail programs we utilize).
Most homebuyers are introduced to your home by another agent.
At Residential Brokerage, we have over 4,500 agents
throughout New England who will work as a team to sell your property.
In addition, professionals in our other services are excellent
referral sources for attracting potential buyers.
Statistics show that one third of all buyers move within the
same town. Consequently, local advertising can be an important
element of a marketing campaign; this may include placing an ad
for your home in the Classified section of local newspapers.
A sign will be professionally installed in a strategic location
on your property, and we will install a lock box, if applicable.
An effective marketing program, well-implemented
should generate many offers.